Melissa Fors Shackelford joined Hazelden Betty Ford in 2013 where she leads the strategic marketing functions, which includes brand strategy, digital strategy, thought leadership, marketing operations and customer relationship management.
In 2019 Melissa was named Nonprofit Marketer of the Year by the American Marketing Association. The award, which recognizes one national nonprofit marketer annually for extraordinary leadership and achievement, is the highest honor bestowed on nonprofit marketing professionals by the AMA and its Foundation. In 2020, Melissa was the recipient of the Women’s Health Leadership TRUST Award. The TRUST Awards celebrate Minnesota women and companies that are helping the
health care industry advance boldly into the future.
Prior to joining Hazelden Betty Ford, Melissa was at UnitedHealth Group’s Optum in a number of marketing leadership roles for five years.
Melissa has an MBA in Marketing from the University of St. Thomas in St. Paul, Minnesota and a BA from the University of Minnesota. Melissa is a board member of the American Lung Association in Minnesota and Asbury Communities based in Maryland.