Megan Betterman, MBA, Senior Director, Content Strategy & Operations Chief of Staff, MOBE

What is your current role?

MOBE focuses on health outcomes by offering a one-on-one health coaching model to health plan members and employees at large organizations. After nine years in digital and content-related roles at HealthPartners, I joined MOBE in 2020 to develop a content strategy practice. This involves creating an organization-wide content strategy, ensuring a consistent content experience across numerous channels, and leading the development of educational content for our health coaches to use with program participants. Late last year, my role expanded to include Chief of Staff responsibilities in support of our Chief Operations and Experience Officer.

Why did you join the TRUST?

I joined the TRUST in 2014 as a student member while completing an MBA program and rejoined in 2021. On both occasions, I joined to be part of a group of smart, passionate women in health care.

What has been your favorite part of being a TRUST member?

I greatly value the interest members have in supporting one another and can share a quick example. During the New Member Breakfast, I learned one of the attendees was in a Chief of Staff role at a local health care organization. When I considered adding these types of responsibilities into my career path, I contacted her, and she graciously shared her experiences in that position. Her insights helped me discern if it would be a wise path to pursue.

What one word would you use to summarize what the TRUST means to you?

Connection. This is one of my top personal values, and I see the TRUST as the primary avenue to connect with women in the health care industry.

What is the best career advice you’ve received?

The best advice I have ever received is to focus. Early in my career, I explored different roles/industries and entrepreneurial pursuits. These explorations were valuable, and once I began to firmly focus on the digital/content space, the path to being a leader became clear, and work satisfaction increased.

How do you support other women in their leadership journey?

I receive a massive amount of energy from doing this! I tend to identify women in individual contributor roles with leadership potential and act as a mentor and confidant for them. This can take the form of giving feedback on their presentations, coaching through how to handle a difficult interpersonal dynamic with a co-worker, or strategizing about how to negotiate compensation in a new role. In my Chief of Staff role, I support peers in their leadership journey by sharing their successes with our leader and helping them think through how to approach a particular challenge.

What do you love the most about the health care industry?

It’s a mission-driven industry, and I’ve felt a strong sense of purpose through contributing to it. Using lifestyle techniques such as eating healthfully, sleeping well, moving often, and managing stress have been instrumental in my health journey. Being able to meaningfully impact the health of others through my work at MOBE is deeply rewarding.

How do you maintain or improve your health and well-being?

There are many practices and rituals I rely on regularly (yoga, meditation, ayurvedic practices, qi gong, eating well), but the most impactful would be year-round walks in nature and daily breath work using a device from HeartMath that measures heart rate variability.

Words of wisdom to live by?

My mom sent me a card a few years ago with the quote below. I keep it visible and look at it often because it’s a succinct reminder of the most important things in life. “Live with intention. Walk to the edge. Listen hard. Practice wellness. Play with abandon. Laugh. Choose with no regret. Continue to learn. Appreciate your friends. Do what you love. Live as if this is all there is.” – Mary Anne Radmacher